What We Do | Strategy, Research and Planning
Know what matters before deciding what to say or do.
The fastest way to waste communications investment is to begin with tactics. We begin with the business priority, the audiences who shape it and the evidence needed to move them.
We use research, competitive intelligence, leadership input and stakeholder insight to create a practical communications foundation. The result is a clearer story, sharper priorities and a plan that leadership can understand, fund and use.
A focused view of how we can help.
No two engagements require the same mix of services.
Strategy, research and planning engagements help clients clarify the business question, understand the market context, align stakeholders and decide where communications investment can create value.
Capabilties
01
Mission & Message Alignment™
Assess goals, reputation, perception, audiences and communications performance to produce messaging and an actionable plan aligned to your business priorities.
02
Competitive & Market Intelligence
Review peers, media, social, search, AI visibility and market activity to identify white space and communications risk.
03
Stakeholder & Audience Research
Use interviews, surveys and public intelligence to understand what priority audiences know, need and expect.
04
Positioning & Messaging
Build differentiated corporate, product, executive and initiative language supported by proof.
05
Integrated Communications Planning
Define objectives, strategies, audiences, channels, tactics, measures, timing and investment.
06
Senior Counsel & Decision Support
Provide recommendations, scenario thinking and direct advice when leadership needs to move.
Start with the decision - not a predetermined deliverable.
We can jump-start a focused project or establish the foundation for a broader program. We scope the work according to what must be learned, aligned, created and measured.
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Frame the decision
Clarify the business question, desired outcome and constraints.
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Learn the truth
Review materials, data, competitors and stakeholder perspectives.
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Find the throughline
Identify the strongest position, messages and proof.
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Build the plan
Translate insight into priorities, channels, measures and next steps.
See how this capability supports real business priorities.
Our case studies show how we connect insight, execution and measurable impact.
These examples show how strategy, research and planning clarify the challenge, shape the communications approach and guide work tied to measurable business priorities.
Frequently Asked Questions
An industrial communications strategy connects business goals, audiences, messages, proof, channels, tactics and measures in a practical plan for technical and relationship-driven markets.
Mission & Message Alignment™ is the Tiny Mighty Communications process for assessing goals, reputation, stakeholders and communications performance before developing messaging and an integrated plan.
Yes. An engagement can begin with a targeted audit, competitive review, stakeholder study or messaging project and expand only when the findings justify it.
Timing depends on the number of audiences, interviews and assessments, but focused work may take several weeks while a full Mission & Message Alignment™ often spans multiple months.
What would you do if your communications challenges were solved?
That is the right place to begin. We help define the audiences, evidence, work and measurement needed to create that change.
