Allen Willis

Allen Willis is a Nashville-area digital strategist, web developer, and AI implementation consultant with more than fifteen years of experience helping organizations turn data and emerging technology into measurable results. He is the founder and principal consultant at New Wave Creative, where he leads website development, SEM, SEO and content strategy, CRM implementation, and AI integration work for clients across healthcare, transportation, education, nonprofits, and technology. His approach is grounded in data: analytics instrumentation, attribution, and performance reporting inform every campaign and build.

In recent years he has focused heavily on practical AI implementation, helping clients adopt large language models, automation workflows, and AI-assisted content and operations systems that produce real efficiency gains rather than hype. Before founding New Wave Creative, Allen served as VP of Digital Strategy and Web Development at Data Driven Design and as Director of Marketing and Web Design Services at Atiba Software. He holds a B.S. in Business Management and Organizational Development from Bethel University, where he has served on the faculty since 2010, and an M.A.R. from Liberty University, both earned Cum Laude.