Case Studies

How Sustainability Storytelling Helps Bring Mannington’s Values to Life

THE CLIENT

Mannington Mills, Inc. is a fifth-generation, family-owned company dedicated to improving quality of life through its portfolio of flooring solutions.

THE TEE UP

In 2023, Mannington sought a partner to help develop and launch its first-ever environmental and social responsibility report while balancing several competing business priorities. The goal was to establish a foundation for communicating the company's approach to sustainability, corporate responsibility and stakeholder engagement across its family of brands.

THE STRATEGY

Tiny Mighty Communications (TMCO) partnered with Mannington to develop the inaugural Values in Action report and create a strategic communications platform that could evolve over time. Our work began with:

Defining report objectives and key audiences
Conducting leadership and associate interviews
Developing sustainability messaging
Writing, editing and reviewing report copy
Advising on (first year) and designing (three other years) the report
Evaluating reputational and operational implications of sustainability disclosures
Developing a multi-channel launch strategy

THE ACTION

Over four consecutive reporting cycles, our role expanded from report development to long-term sustainability communications counsel. Today, our support includes:

Sustainability Reporting

Developed Mannington’s first Values in Action report and subsequently led three additional reporting cycles
Helped align reporting with evolving customer expectations and sustainability priorities
Internally, developed executive messaging, board/family communications, FAQs, talking points and sales enablement materials; externally, created social media promotion and press release/earned media content to support report launches

Stakeholder Engagement & Materiality

Conducted associate interviews and a double materiality assessment to inform reporting priorities and messaging
Integrated feedback into reporting and communication strategies

Year-Round Sustainability Storytelling

Developed an ongoing sustainability storytelling program to extend the Values in Action narrative beyond annual reporting
Created blogs, executive thought leadership articles, website sustainability content and social media posts grounded in report themes and company priorities
Helped keep sustainability visible year-round through a coordinated mix of owned, earned and social channels

Video & Storytelling

In 2026, project managed and developed the creative storyboard and promotion strategy for a new Values in Action video in partnership with Inferno, extending Mannington’s sustainability narrative beyond the annual report

THE RESULTS

Across four report launches, media outreach has generated 27 media placements and more than 22.4 million UVMs to date.

Over four consecutive reporting cycles, Values in Action has become a cornerstone of Mannington’s sustainability communications program, helping the company communicate progress, reinforce its values and engage key stakeholders year-round.

What began as a single reporting initiative has evolved into a broader, integrated sustainability communications program. As the work has matured, it has expanded beyond the annual report to include stakeholder engagement, launch campaigns, executive communications, thought leadership, ongoing ESG counsel and, most recently, development of a new Values in Action video series.

“Impressive and so well done. Makes me proud to be a part of this and see all the exciting things we have in our future.”

“This report certainly further cemented my pride in ownership of our amazing company. It was much more than a sustainability report. It was a great synopsis of what our company is and what it stands for.”

“The comprehensive report always gleans new information for me.”