THE CLIENT
Holley Performance Brands is an automotive aftermarket products leader with more than 60 brands across its portfolio.
THE TEE UP
In 2024, Holley faced a critical point. New leadership, operational goals, and a portfolio integration effort required a unified communications strategy to align employees, investors, and its dedicated following of automotive enthusiasts. The company turned to Tiny Mighty to craft and execute an integrated program that would amplify its transformation story across all audiences.
THE STRATEGY
Tiny Mighty built a cross-channel communications program anchored by clear transformation messaging. The plan unified internal and external messaging, increased visibility, and equipped Holley with tools to communicate its future direction with consistency and impact.
THE ACTION
Reframing the Safety Story:
- Transformation Message Map: Collaborated with leadership and key internal stakeholders to define a core narrative and supporting proof points for all channels
- Employee Engagement: Launched Driving Our Future, a quarterly newsletter featuring CEO updates, priorities, cultural stories, and brand highlights
- Values Storytelling: Produced the Rules of the Road video to bring Holley’s values to life through leadership interviews and real employee stories
- Culture Content Library: Created content spotlighting Holley’s internship program and event season to showcase its people and brand leadership
- Strategic Rollout: Aligned internal comms, investor relations, and media outreach around the transformation narrative to ensure message consistency
THE RESULTS
The program embedded Holley’s transformation narrative enterprise-wide:
- Communication across internal channels strengthened employee engagement and leadership visibility
- External storytelling reinforced investor confidence and market leadership
To this day, the program continues to drive alignment, coverage, and cultural momentum across audiences
