THE CLIENT
Miele Professional is a global leader in high-quality, commercial-grade appliances.
THE TEE UP
Miele wanted to promote the economic and environmental benefits of its WetCare technology – a wet cleaning process that safely removes water-based stains and odors – to current and potential customers in the United States.
THE STRATEGY
We partnered with Miele to develop a comprehensive plan centered on real-world applications of WetCare technology. Objectives included:
- Illustrate the process and showcase the benefits of wet cleaning
- Strengthen brand awareness
- Position the company and highlight Miele’s role in more sustainable laundry solutions
THE ACTION
Seeing is believing so we first engaged customers to tell their stories and then implemented a focused strategy to bring WetCare’s story to life:
- Case Study Development: Six customer success stories and photography showcasing real experiences
- Media Outreach: To target laundry trade publications and local outlets
- Digital Promotion: Featured on Miele’s website and in the company’s laundry newsletter
- Social Media Outreach: On LinkedIn and X (Twitter)
THE RESULTS
The WetCare case studies significantly boosted Miele’s visibility and highlighted its sustainable laundry solutions:
- Enhanced brand awareness across channels
- Increased credibility from customer testimonials
- Increased sales opportunities through outreach
This campaign not only highlighted Miele’s commitment to sustainability but also demonstrated our ability to drive impactful campaigns that effectively communicate a brand’s values, engage key audiences and increase visibility.
