THE CLIENT
Mannington Mills is a fifth-generation, family-owned company dedicated to enhancing quality of life and supporting communities through its diverse range of flooring solutions.
THE TEE UP
In 2023, Mannington partnered with us to create and launch its first ever corporate responsibility report to highlight its commitment to corporate responsibility across its brands.
THE STRATEGY
We collaborated with Mannington to name and produce a Values in Action report and developed a rollout plan to engage both internal and external audiences. We set out to:
- Define goals and target audiences
- Produce engaging, GRI informed report content
- Promote the report to key stakeholders across key channels
THE ACTION
With a clear strategy, we developed and launched the report to highlight Mannington’s impact:
- Report Development: Interviews with key leaders, content creation and design refinement
- Launch Toolkit: Executive messaging, video scripting, talking points and FAQs
- Digital Promotion: Mannington’s website, newsletters and social channels
THE RESULTS
The 2023 report earned significant praise from both internal and external audiences, laying the groundwork for our partnership on the 2024 report, which included a media relations strategy.
“Impressive and so well done. Makes me proud to be a part of this and see all the exciting things we have in our future.” – Leaders and Stakeholders
“This report certainly further cemented my pride in ownership of our amazing company. As you noted in the title, it was much more than a “Sustainability Report”, it was a great synopsis of what [our] company is and what it stands for. Thank you so much for all of your teams’ efforts in putting out such a great document. We are so blessed to have such great talent in our company!”
– Leaders and Stakeholders
Key results from the 2024 effort included:
- 9 key media placements and 88,140 impressions
- Widespread positive feedback from the company and its stakeholders
Our partnership on Values in Action showcased our ability to craft compelling narratives that elevate a brand’s reputation and drive stakeholder engagement.
