Rachel Withers is a trusted communications leader with significant expertise crafting strategic communications programs that drive meaningful business results. Known for being curious and asking smart questions, Rachel works to understand her clients’ business as well as they do to create targeted communications activities that engage stakeholders and enhance reputation in unique and lasting ways.
Rachel has more than two decades of communications experience that has spanned virtually every communications discipline. She began her career in broadcast journalism working as a news reporter and anchor in West Virginia and Tennessee before transitioning to public relations. She has overseen communications and marketing campaigns for local non-profit organizations and global companies, and leveraged multi-channel activations to effectively engage employee, consumer, B2B, community and investor audiences.
Rachel’s specialties include media relations, employee engagement, executive communications, thought leadership, social media and influencer programming. She also has deep expertise in crisis and issues management.
Originally from Nashville (a unicorn!), Rachel and her husband Keith are thrilled to call Music City home. When they’re not working, you’ll find the two of them exploring Nashville’s food and concert scene or planning their next international vacation. A certified yoga instructor, Rachel is passionate about health and wellness. She also enjoys reading cozy mysteries and attempting to beat her grandfather at Scrabble.