Posts by hammersmith
From Corporate Structure to Entrepreneurial Hustle: Lessons Learned in Nashville’s Thriving Business Scene
In October of 2019, after more than 20 years working for someone else, I took the plunge into Nashville’s entrepreneurial world. I resigned from a top corporate communications job, leaving behind the structure and comfort of corporate life to build something of my own. Then, just months later, the world shut down due to COVID,…
Read MoreLeverage Media Coverage to Expand Your Brand!
It is one of the easiest ways to amplify and validate a brand’s value propositions. WHAT’S THE DEAL?: Media coverage increases brand awareness and thought leadership development. It is a critical third-party endorsement of your products and services. It’s often seen as a reliable, trustworthy, external source validating your brand. Here are three top strategies…
Read MoreMore Than Messaging: Don’t Underestimate the Value of Expert Communicators
In today’s workplace, everyone’s a communicator. The flow of information is continuous and multi-channel, encompassing emails, texts, instant chat platforms, social media, and more. The dialogue is constant… with no expertise or experience needed to send a message. So, if everyone in today’s workplace is communicating, what role does that leave for those typically assigned…
Read MorePodcasts: Which ones can enrich your days and help achieve the best you?
For years we were among the set who said ‘podcasts aren’t really for me,’ but then we started discovering the amazing production value and deep provocation of so many good ones.
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